In 2013, thousands of 4chan users banded together to hijack a Facebook contest in which the grand prize – a live concert by Grammy-winning artist Taylor Swift at their school – would be for students at the Horace Mann School for the Deaf and Hard of Hearing in Boston.
With the fix appearing to be in, contest organizers removed Horace Mann from consideration.
A cruel prank, right? However, the story doesn’t end there. When Taylor Swift found out, she personally donated $10,000 to the school – a donation which was quickly matched by contest sponsors Papa John‘s and Chegg, a textbook company.
American Greetings and Cover Girl got in on the act, upping the school’s total to $50,000. In addition, VH1’s Save the Music program donated $10,000 worth of instruments.
And for any students disappointed they won’t get a Swift concert at their school, Taylor offered free tickets to any Horace Mann student for her next Boston concert.
Although the school was not the official winner of the contest, perhaps the school won after all, with the outpouring of love and support.
Take that pranksters.
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