vMobile phone users will be able to give $10 to Romney’s presidential campaign by texting the word GIVE to 37377, the campaign said in a news release.
“We recognize that people lead busy lives, but they still want to support Governor Romney with whatever means they have,” Romney digital director Zac Moffat said in a statement. “Our goal is to breach the wall that has traditionally kept activists and citizens from contributing to the campaign.”
The efforts mark a significant new development in the world of political fundraising, allowing campaigns to raise money in much the same way that major charities have long done in response to natural disasters and other events. The tactic was made possible by a series of Federal Election Commission rulings in recent months on how to adhere to legal restrictions related to the timing of contributions.